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How to Master Effective Communication Skills

Developing Effective Communication Skills

Effective communication is a fundamental aspect of any successful workplace and it is especially critical for line managers who are responsible for managing teams. As a line manager, you are the link between senior management and your team members, and your ability to communicate clearly, effectively, and empathetically can make all the difference in team performance and productivity. In fact, studies have shown that poor communication is one of the primary reasons for employee dissatisfaction, disengagement, and turnover. Therefore, as a line manager, it's essential to understand the role of effective communication in your job and to develop the skills and strategies necessary to communicate with your team members effectively.

In this article, we will explore the characteristics of effective communication, common barriers to communication, and best practices for line managers to communicate effectively with their teams.

Speech bubble with typing symbol for effective communication blog

What happens when there is poor communication within a team?

Poor communication can lead to misunderstandings between team members which can cause confusion, delays, and mistakes. For instance, if a line manager fails to provide clear instructions for a project, team members may waste time and resources trying to figure out what they are supposed to do, resulting in missed deadlines and lower-quality work.

When line managers fail to communicate their expectations and goals for a project or task, team members may not know what they are working towards. This can lead to a lack of direction and motivation, which can negatively impact team performance and productivity.

Poor communication can also impact collaboration within a team. For instance, if team members do not share important information or updates with each other, they may work in silos, duplicating effort or overlooking critical issues. This can lead to wasted resources, lower-quality work, and reduced team morale.

Poor communication can also contribute to conflict within a team. For example, if a line manager fails to address conflicts between team members, it can lead to resentment and tension that can undermine team performance and productivity. Similarly, if team members do not communicate effectively with each other, it can lead to misunderstandings and disagreements that can escalate into conflict.

How can poor communication impact individuals and lead to poor Employee Engagement?

Poor communication can also have a significant impact on employee engagement. When employees feel disconnected from their managers or team members, they are less likely to be engaged in their work, which can lead to decreased productivity, increased absenteeism, and higher turnover rates.

If a line manager fails to provide regular feedback to their team members, employees may feel undervalued and unappreciated. Without feedback, employees may not know if they are meeting expectations or if they need to improve, which can lead to a lack of motivation and engagement.

If a line manager fails to communicate clear goals and expectations for their team, employees may not know what they are working towards. This can lead to a lack of motivation and engagement because employees do not understand how their work contributes to the overall success of the organisation.

On the other hand, if a line manager communicates too much or micromanages their team, employees may feel like they are not trusted to do their jobs. This can lead to a lack of engagement because employees do not feel empowered to make decisions or take ownership of their work.

If communication is not valued within the organisation or if there are barriers to communication (e.g., language barriers, lack of technology), employees may feel isolated and disconnected from their colleagues and the organisation as a whole. This can lead to a lack of engagement and a sense of disconnection from the company's mission and values.

Overall, effective communication is crucial for fostering employee engagement. By providing regular feedback, communicating clear goals and expectations, empowering employees to make decisions, and creating a culture of open communication, line managers can help to build a more engaged and motivated workforce.

Characteristics of Good Communication


Effective communication should be clear and concise, avoiding any unnecessary jargon or technical language that might confuse the audience. The message should be delivered in a straightforward manner that is easy to understand.

For example, when giving instructions for a project, a clear and concise message will ensure that team members understand what is expected of them, which can help to prevent misunderstandings, delays, and mistakes.

Active Listening:

Effective communication requires active listening, where the recipient of the message is fully present, attentive, and engaged in the conversation. Active listening involves asking questions, paraphrasing, and reflecting back on what the other person is saying.

For example, if a team member is struggling with a particular task, the line manager can ask questions and listen attentively to their concerns, providing the opportunity for the team member to voice their ideas and solutions.


Effective communication should be delivered with empathy, which means understanding and acknowledging the recipient's emotions and perspectives. This helps to build trust, rapport, and mutual understanding between the speaker and the audience.

For example, when a line manager approaches a conversation with empathy the employee will more likely feel supported and will open up to their manager about what is going on for them leading to a more meaningful conversation that is constructive and respectful.


Effective communication should include inviting feedback, allowing for clarification, and ensuring that the message has been received and understood correctly.

Providing feedback to team members is an essential aspect of effective communication. Feedback allows team members to understand their strengths and weaknesses and to identify areas for improvement. Line managers who provide regular feedback can help team members to grow and develop their skills, which can lead to increased productivity and job satisfaction.

Non-Verbal Communication:

Effective communication includes non-verbal cues such as body language, tone of voice, and facial expressions. These cues help to reinforce the message and convey emotions and attitudes that cannot be expressed through words alone.

For example, a line manager who uses positive body language (such as maintaining eye contact and smiling) can help to create a more positive and supportive work environment, which can increase team morale and motivation.

The 7 C’s of Communication

The Mind Tools Content Team published the 7 C’s of Communication which provides a checklist for making sure that your meetings, emails, conference calls, reports, and presentations are well-constructed and clear.

According to the 7 Cs, communication needs to be:

  1. Clear

  2. Concise

  3. Concrete

  4. Correct

  5. Coherent

  6. Complete

  7. Courteous

What might be some barriers to effective communication and how might we overcome them?

If team members speak different languages, it can be challenging to communicate effectively. Line managers can overcome this barrier by using interpreters, providing language training, or using simple language and avoiding technical jargon.

Cultural differences can also impact communication, as different cultures may have different communication styles and expectations. Line managers can overcome this barrier by learning about the cultural backgrounds of their team members, being sensitive to cultural differences, and adapting their communication styles accordingly.

Distractions such as noise, interruptions, or technology can prevent effective communication. Line managers can overcome this barrier by finding a quiet place to communicate, turning off electronic devices, or scheduling uninterrupted communication time.

Strong emotions such as anger, frustration, or fear can also prevent effective communication. Line managers can overcome this barrier by using empathy and active listening to address emotional concerns, providing emotional support, and encouraging open communication.

Physiological barriers may make it difficult to be understood. Poor eyesight, hearing difficulties, cognitive ability and sometimes general ill-health can all cause somebody to struggle to make sense of communication. Consideration should be given to the whole audience and if any adjustments can be made so communication is more inclusive.

Perceptions can also impact communication, as team members may have different interpretations of the same message. Line managers can overcome this barrier by clarifying their message, asking for feedback, and providing opportunities for team members to ask questions.

Sometimes it may be a lack of poor listening skills that creates a barrier to being understood. This can be on the part of the person we are speaking to or perhaps we are not listening to them and so consequently do not pick up on cues or feedback. Line Managers should practice active listening to overcome this and be aware of any distractions that might inhibit others from really hearing what they are saying.

Lack of feedback can also be a barrier to effective communication, as it prevents line managers from understanding how their message is being received. Line managers can overcome this barrier by encouraging feedback, asking questions, and providing opportunities for team members to voice their concerns and ideas.

Overall, by being aware of these barriers and actively taking steps to overcome them, line managers can improve their communication with their teams, enhance collaboration and productivity, and create a more positive and supportive work environment.

Key takeaways

Now that we understand why it is important to be effective communicators and what can happen when we are not, here is a summary of some practical tips and strategies that can improve communication skills:

Regular Check-ins:

Schedule regular check-ins with team members to discuss progress, provide feedback, and address any concerns. These check-ins can be weekly, bi-weekly, or monthly, depending on the needs of the team and the project.

Use Different Communication Channels:

Use various communication channels, such as email, phone, video conferencing, or in-person meetings, to suit the different needs and preferences of team members. For example, some team members may prefer written communication, while others may prefer face-to-face conversations.

Provide Clear Expectations:

Clearly communicate expectations and goals for projects and tasks to ensure that team members understand their responsibilities and deadlines. Use specific language and avoid vague or ambiguous statements that could lead to misunderstandings.

Practice Active Listening:

Actively listen to team members by paying attention to what they are saying and asking questions to clarify understanding. Repeat back what was said to confirm understanding and show that you are engaged in the conversation.

Provide Constructive Feedback:

Provide regular feedback to team members on their performance, focusing on specific behaviours and actions rather than personal traits. Use "I" statements and avoid blaming or criticising team members.

Encourage Open Communication:

Create a culture of open communication by encouraging team members to share their ideas, concerns, and feedback. Provide opportunities for team members to ask questions and express their thoughts.

Be Empathetic:

Show empathy by acknowledging team members' feelings and concerns. Try to understand their perspective and provide emotional support when needed.

Use Visual Aids:

Use visual aids such as diagrams, charts, or graphs to help explain complex concepts or data. This can help team members better understand information and improve communication.


In conclusion, effective communication is critical to the success of any team or organisation. As a line manager, it is your responsibility to communicate effectively with your team members and create a positive and productive work environment. By using the characteristics of effective communication, overcoming barriers to communication, and implementing practical tips and strategies, you can improve your communication skills and build stronger relationships with your team members.

Effective communication leads to increased engagement, better collaboration, and improved productivity, ultimately contributing to the success of your team and organisation. So, take the time to invest in your communication skills and watch your team thrive.


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